Las Vegas, Nevada — June 5, 2026 — As fans around the world celebrate World Tetris® Day on June 6, Tetris, one of the world's most recognizable and enduring gaming brands, continues to connect and inspire players across generations. Since its creation in 1984, Tetris has grown into a global cultural phenomenon, with more than 520 million copies sold worldwide and a presence spanning over 50 platforms, making it one of the most widely distributed video game franchises in history. More than four decades later, the brand continues to evolve beyond gaming through consumer products, entertainment, live experiences, and innovative partnerships that create new ways for fans to engage with Tetris around the world. 

“What makes Tetris so remarkable is its ability to bring people together through a shared experience that transcends generations and cultures,” said Maya Rogers, CEO of The Tetris Company. “It’s incredible to see how the brand continues to evolve through new experiences, technologies, and partnerships while remaining true to the gameplay that has resonated with players for decades. As we celebrate World Tetris Day, we’re grateful for the passionate community that continues to embrace Tetris in new and unexpected ways around the world.” 

Celebrating World Tetris Day 

In celebration of World Tetris Day, The Tetris Company and its partners have several events planned. Mobile app developer PLAYSTUDIOS is launching a special retro-inspired event in Tetris Block Party, the newest mobile game in their Tetris portfolio. The Time Travel Album event features themed gameplay, exclusive content, and a tournament where players can compete for real prizes, such as a home theater set (TV + soundbar), and AirPods Max, while exploring music and visual styles inspired by the 1980s. The official Tetris app on mobile will also feature a special event, inviting players to complete a special in-game challenge that converts gameplay into real-world rainforest protection through a partnership with Dots.eco. 

Competitive Tetris continues to grow as a global phenomenon. The fan-led 2026 Classic Tetris World Championship (CTWC), now in its 17th year, takes place June 5–7 in Pasadena, California, as part of the SoCal Gaming Expo. Featuring three days of competition before a live audience and thousands of online viewers, the event is expected to be one of the largest and most-watched championships in its history. Maya Rogers will attend on June 6 to celebrate World Tetris Day alongside competitors and fans. CTWC will also host a TETRIS® THE GRAND MASTER 4 -ABSOLUTE EYE- tournament, further cementing the event as a premier gathering for the global Tetris community. 

Fans can also enjoy Blue Scuti: Tetris Crasher, now streaming on Amazon Prime Video. Produced by Legendary Entertainment, the documentary tells the story of Willis "Blue Scuti" Gibson, who became the first person to crash the original NES version of Tetris, creating one of the most celebrated moments in video game history. 

Leading bubble tea brand Gong cha is also celebrating World Tetris Day with the recent launch of EnerTeas™, a new line of energy drinks created in collaboration with The Tetris Company. To coincide with the launch, Gong cha is offering three limited-edition Tetris straw toppers inspired by the iconic Tetrimino shapes at its US locations, available through June 19 while supplies last. 

Enhance, the makers of Tetris® Effect: Connected, is celebrating World Tetris Day with the debut of a sleek, redesigned digital home for its critically acclaimed title, now live at TetrisEffect.game. The ultimate destination for everything Tetris Effect: Connected, the new Community page connects fans to livestreams, events and tournaments information, as well as a dedicated Music page for the award-winning soundtrack. 

New Ways to Play 

The Tetris universe continues to expand through new ways and places to play. The latest installment in the acclaimed competitive series TETRIS THE GRAND MASTER 4 -ABSOLUTE EYE- by developer Arika launched on the Nintendo Switch system this week. Nintendo also recently added V-TETRIS and 3-D TETRIS to the Virtual Boy - Nintendo Classics library of games for Nintendo Switch Online + Expansion Pak members. All of these rare entries in Tetris history are now available to a new generation of players worldwide. 

Earlier this year, Tetris arrived on AirConsole, allowing Škoda drivers and passengers across Europe to play together directly through their vehicle infotainment systems using smartphones as controllers. The brand also expanded into spatial computing through Retrocade by Resolution Games on Apple Vision Pro, where players can step into a virtual arcade and experience a recreation of the original Electronika version of Tetris. 

Award-Winning Innovation 

Beyond gaming, Tetris continues to earn recognition as a leader in innovation and brand partnerships. Last month, Tetris was named Best Interactive or Digital Brand at the Licensing International Excellence Awards for an unprecedented second consecutive year. 

The brand's sustainability-focused collaboration with La Poste Groupe also earned recognition in three categories at The One Show, one of the advertising industry's most prestigious and competitive global awards programs. The innovative campaign demonstrated how Tetris inspires real-world impact, with more efficient packing of delivery trucks resulting in tripled capacity and a reduction of 15,000 tons of CO₂ per year. 

As The Tetris Company looks ahead, new games, experiences, partnerships, and entertainment initiatives are in development, continuing the brand's mission to bring the joy of Tetris to fans around the world in unexpected and meaningful ways. 

Press Assets 

ABOUT THE TETRIS® BRAND 

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Created in 1984, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 520 million units have been sold worldwide. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys and games, apparel, accessories, entertainment, and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com. 

Learn more about the history of the game by watching the Apple Original Film "Tetris" now streaming on Apple TV+. 

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MEDIA CONTACT 

Miller PR (323) 761-7220 Tetris@miller-pr.com