Tetris X La Poste Group

Tetris®, known for its timeless gameplay and instantly recognizable block-stacking strategy, is proud to announce an exciting collaboration with France’s national postal service, La Poste Groupe. This partnership has solved a real-world challenge by using Tetris thinking to solve one of logistics’ biggest challenges - space efficiency and sustainability.

Over the past decade, La Poste Groupe has adopted a Tetris-inspired approach to parcel loading, which has transformed how the postal service utilizes space inside delivery trucks, tripling capacity and significantly reducing carbon emissions. 

By optimizing loading patterns and minimizing wasted space, La Poste has increased the number of parcels per truck from 1,500 to 4,500. This strategy has resulted in fewer trucks on the road, lower fuel consumption, and a reduction of more than 15,000 tons of CO2 emissions annually - a major achievement in line with La Poste’s long-term decarbonization goals. With over 490 million parcels delivered in France in 2024, the impact of this optimization strategy is substantial. 

To commemorate this unique collaboration, La Poste has released a series of limited-edition, Tetris-themed collectible stamps, available both online and in major post offices across France. These stamps are valid for domestic and international mail and serve as a celebration of the creativity and sustainability born from this partnership. 

This collaboration was showcased at Vivatech Paris 2025 on June 13, where Philippe Wahl, CEO of La Poste Groupe, and Maya Rogers, President and CEO of The Tetris Company, shared the story behind this innovative union. Visitors were also able to visit the La Poste booth for interactive displays and interactive games, highlighting the project’s development.

This partnership reflects the power of play to inspire real-world solutions. Tetris has always been about fitting things together efficiently, and now this strategy is helping build a greener future - one parcel at a time.