IMG PARTNERS WITH TETRIS® BRAND TO LAUNCH LICENSED PRODUCTS IN ASIA
LONDON, Sept. 4, 2018 – The Tetris Company, the entity that licenses the Tetris® brand’s rights worldwide, has appointed IMG as its merchandise and licensing representative to launch a range of products in the Asian market until 2020.
In celebration of the Tetris brand’s 35th anniversary, which takes place in 2019, IMG will target key product categories including apparel, fashion accessories, bags and backpacks, footwear, consumer electronics, home décor, furniture and more. The collection will be launched in Korea, China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and also through select retailers in Japan.
Since its release in 1984, Tetris has grown to become one of the most popular and recognizable video game brands worldwide, combining continuous, challenging fun with mental stimulation.
Miki Yamamoto, SVP of Licensing, IMG commented: “Tetris is one of the top-selling video games of all time. It’s played across all age groups from teenagers seeking unique and innovative products, college students looking for a smart and intelligent lifestyle, and parents who have been enjoying Tetris since they were young. We are delighted to be working with The Tetris Company to capture the hearts of the game’s fan base with new products, and build upon the popularity of this cultural phenomenon.”
“We are thrilled to be working with IMG to further our marketing initiative to grow awareness for the Tetris brand among fans globally,” says Maya Rogers, President and CEO of Blue Planet Software, Inc., sole agent for the Tetris brand. “IMG has an established reputation for its work with many of the world’s most-recognized consumer brands to introduce innovative, high-quality branded goods across Asia, and we see this partnership as an integral step to solidify Tetris as one of the greatest video game brands of all time.”
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now entering its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft, Sega, and Sony/GSN Games, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
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