Tetris Brand Expands UK Licensing Program with Lisle Licensing
LONDON, Sept. 6, 2018 – As the Tetris® brand prepares for the brand’s monumental 35th anniversary in 2019, The Tetris Company today announced the expansion of its UK & Eire licensing programme with local agent Lisle Licensing.
Lisle Licensing is growing its licensing program for Tetris with new partners confirmed across games, apparel, publishing, footwear and promotions. The range in merchandise includes the award winning Tetris Dual tabletop game to a new brainteasing Puzzle Book which demonstrates the Tetris fan base’s appetite for the brand.
“We have been really pleased with the ranges created for Tetris and the response so far from the UK market, and with further partnership discussions in progress, we are looking forward to more Tetris product creativity for fans in 2019. We will be exhibiting Tetris at this year’s Brand Licensing Exhibition, stand M40, and the diary is filling up so prospective partners should get in touch soon to book an appointment,” said Gayle Goldsmith, Director of Lisle Licensing.
“From their market knowledge to their ongoing potential partners outreach, Lisle Licensing has been a great partner to work with and has achieved impressive results in expanding presence with award-winning products for the Tetris brand in the UK and Ireland,” said Maya Rogers, President and CEO of Blue Planet Software, sole agent for the Tetris brand. “Therefore, we didn’t hesitate to renew our program with them and look forward to ongoing success with our continued partnership.”
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now entering its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft, Sega, and Sony/GSN Games, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).
About Lisle Licensing
Established in 2010, Lisle Licensing has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is responsible for delivering a first class licensing programmes across Character Entertainment, Digital, Sport and Lifestyle. With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle Licensing offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts. Lisle Licensings strategic, innovative approach to brand management and development lends itself to delivering an all round excellent service for its clients and partners.
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