The Tetris Company Appoints Dentsu Inc. as Merchandising & Advertising Agent in Japan
Dentsu to bring new Tetris-branded merchandise in home and lifestyle, apparel, and more to the Japanese market
March 15, 2016 — The Tetris Company, LLC and Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) today announced an agreement in which Dentsu will serve as the merchandising and advertising agent for the Tetris® brand in Japan. Moving forward, Dentsu will pursue advertising, co-promotional, and licensing opportunities with Japanese companies that will create Tetris-inspired merchandise. This will bring a range of Tetris-branded home and lifestyle items, including party supplies, kitchenware, computer accessories, apparel and more, to retailers and e-tailers in Japan. Under the agreement, Dentsu will also be licensing the rights for pachinko and pachislot machines.
Dentsu is the number one advertising agency in Japan, recognized as a leader in the global advertising industry. Their portfolios of brand licensing partners include many of the world’s largest consumer brands.
“We are honored to be working with such an esteemed company like Dentsu,” says Maya Rogers, CEO of Blue Planet Software. Inc., sole agent for the Tetris brand. “For more than 32 years, Tetris has had an incredible history with Japanese fans, whose passion for Tetris drives our commitment to introduce fun and innovative products to the Japanese market. The expansion of our global merchandising program through our partnership with Dentsu, particularly in Japan, is an integral step to solidify Tetris as one of the all-time great brands.”
Dentsu plans to target style-conscious consumers through fashionable Tetris designs, DJ events and other exciting initiatives. In addition, Dentsu will also pursue advertising tie-ins with its wide range of clients.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world, with over half a billion mobile downloads and billions of games played online per year. In the game’s 32-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Working with Electronic Arts, Ubisoft, Sega, and many others, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
About The Dentsu Group
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 114 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell (PR) and 360i.
The Dentsu Group has a strong presence in over 140 countries across five continents, and employs more than 47,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.