Lisle Licensing Adds Ravensburger and Blues Clothing To Tetris UK Product Merchandising Programme
Ravensburger and Blues Clothing to Introduce New Tetris-Branded Products in 2019
LONDON, May 13, 2019 – Lisle Licensing, one of the UK’s leading brand licensing agencies, today announced the expansion of its product merchandising program for the iconic Tetris® brand, after securing new agreements with Ravensburger, the world-renowned puzzle and toy maker, and Blues Clothing, a leading provider of licensed apparel in Europe. Both companies join a growing worldwide roster of product manufacturers, who are introducing new Tetris-inspired merchandise and experiences, as the fan-favorite video game brand celebrates its 35th anniversary.
Ravensburger will introduce new puzzles themed after the popular video game across the UK and Ireland, starting in fall 2019. Blues Clothing will debut Tetris-branded nightwear and underwear for men, women and kids at its network of retail partners in fall 2019.
Both agreements were brokered by Lisle Licensing on behalf of The Tetris Company, Inc. These new licensees join a growing portfolio of product merchandising partners, which spans publishing, apparel, games, gift, footwear and accessories, that the company has secured licensing agreements for on behalf of the Tetris brand.
“From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director at Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris, and think their products will be a huge hit among consumers. Plus, there are more partnerships currently in discussion across a range of categories, which we’re really excited about.”
Companies that are interested in licensing opportunities with the Tetris brand in the UK, Channel Islands and Ireland, please contact Gayle Goldsmith at [email protected].
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, Inc., is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).
About Lisle Licensing
Established in 2010, Lisle Licensing has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is responsible for delivering first class licensing programmes across Character Entertainment, Digital, Sport and Lifestyle.
With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle Licensing offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts.
Lisle Licensing’s strategic, innovative approach to brand management and development lends itself to delivering an all-around excellent service for its clients and partners.
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