The Tetris Company Teams with BioWorld Europe for Apparel and Accessories
Fun, New T-Shirts, Hoodies, Bags and More Showcasing the Iconic Tetris® Brand to Launch Late 2017
July 11, 2017 – Tetris® fans across Europe and the Middle East will soon be able to show their love for the renowned brand – head to toe. The Tetris Company, LLC, today announced BIOWORLD Europe, as its new apparel and accessory licensee for Europe and the Middle East. As a leader in the design and distribution of licensed and private label merchandise for young adults, who works with many of the world’s greatest entertainment brands, BIOWORLD Europe will create a line of Tetris branded clothing and gear, including t-shirts, hoodies, leggings, sleepwear, headwear, bags, belts and other items. The new products are expected to be available later this year.
“We are very excited to announce this partnership between BIOWORLD Europe and The Tetris Company, as we celebrate an amazing 33 years of one of the world’s leading video game brands next month,” said Maya Rogers, President & CEO of Blue Planet Software, the sole agent for the Tetris brand. “We are always on the hunt for fun, new ways to bring the Tetris brand to our fans, and BIOWORLD Europe will do just that using their expertise and experience to bring great, quality apparel and gear across Europe and the Middle East.”
“BIOWORLD Europe has a proven track record in using innovative product design and worldwide distribution strength to deliver impactful products that speak to the fanbase of many of the world’s hottest brands,” said Sjoerd Rietveld, Brand Manager at BIOWORLD Europe. “We see Tetris, one of the most recognizable video game franchises of all time, as a great addition to our license portfolio and look forward to delivering a great product mix that Tetris fans in Europe and the Middle East will enjoy.”
About Bioworld Europe
BIOWORLD Europe was established in 1996 and has grown to become one of the leading brand extension apparel and accessories development companies, trusted by some of the world’s top brands as their partner.
We innovate, design and develop licensed lifestyle products that reach millions of customers across EMEA.
Our key brand groups cover gaming both current and retro, entertainment and global brands and icons from Jack Daniels to Nintendo and Star Wars to Assassins Creed our products are made for the fans and bought for their design.
We aim to ensure the right mix of quality, fashion and fun to create a collection that works for the brand, the fan and the retailer giving us a unique position in the market.
For more information, please visit: www.bioworldeurope.com
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. For over 30 years, the brand has been loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. Working with Electronic Arts, Ubisoft, Sega, Sony/GSN Games and many other licensing partners, the Tetris franchise continues to be one of the most widely recognized video game brands of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
Amber McCollom (for the Tetris Brand)
+31 (0) 251316238